To celebrate the historic career of Serena Williams, we partnered with our brave Gatorade client to create a special video game that challenges users to play and match her accomplishments, capturing all of 22 Major titles along the way.
Starting from her first Major in 1999 all the way through her latest at Wimbledon this past Summer, the game highlights her impressive 17 year career.
Designed in a fun, retro 8 bit style, the historical accuracy is pretty impressive. We re-created Serena's exact outfits, hairstyles, celebratory dance moves and even the cities and courts where Serena left her mark on her road to making history.
The big news is that this game is the first ever game to be integrated into Snapchat and one of features is that you could share your wins on your Snapchat Story with your friends, which is pretty cool.
To play the game in the Snapchat app, app users would go to the ESPN Discover window in Snapchat Stories over the first 3 days of the US Open or visit SerenaMatchPoint.com on any device. This effort was flanked by significant support on Facebook and Twitter, where Gatorade transformed owned social media channels during the duration of the US Open into the 8 bit style you see in the game, sharing the game in the process.
People played the game (an ad) for over 3 minutes on average, with 36% of users sharing the game (again, an ad) on their Snapchat Stories and we achieved 100% positive sentiment. The game was featured on Good Morning America while delivering to our Gatorade client over $16 million in earned media and over 395 million impressions during the course of the US Open.
‘Serena Williams’ Match Point’ Game Credits
Agency: TBWA\Chiat\Day LA
Executive Creative Director: Renato Fernandez
Copywriter: Parker Adame
Art Director: Matt Paterno
Director of Production: Brian O'Rourke
Director of Digital Production: Nathan Pitzel
Executive Integrated Producer: Kat Urban
Managing Director: Jerico Dig Cabaysa
Brand Director: Robyn Morris
Brand Manager: Tommy Cottam
Executive Project Manager: Alice Pavlisko
Director of Business Affairs: Linda Daubson
Senior Business Affairs Manager: Laura Drabkin
Associate Business Affairs Manager: Mirielle Smith
Production Company: Ludomade (they're fantastic!)
Client: Gatorade
