Tommy Cottam is a creative, strategic and award-winning brand leader. While working at some of the best agencies, and partnering with the marketing leaders of brands that people love, he has led the development of integrated campaigns that have been customer-focused, culturally disruptive and delivered real business results. And everyone involved seems to have some fun along the way, too. A leader of high-performing, diverse teams with a true personal commitment to developing talent, Tommy likes taking on first-ever projects, challenging conventions and pushing the boundaries of brand-building along the way. Living in Milan, Italy, Tommy currently leads the development of Heineken's global brand equity, Formula 1 and Rugby campaigns.
Tommy is a proud graduate of Virginia Commonwealth University's Brandcenter program, the best graduate program for branding and advertising, according to Advertising Age and BusinessWeek. The VCU Brandcenter is a two year graduate program in which Creative Brand Managers (CBMs) learn MBA fundamentals and practice the case method while working in tandem with strategists and creative teams to address real business challenges assigned by world-class marketers. The Brandcenter, renowned for its intensity and accomplished, demanding faculty, is a collaborative environment that unites creativity, commerce and culture. The program won the 2012 AT&T Innovation Challenge, being crowned 'most innovative business school in the world', besting teams from Harvard, Stanford and the Wharton School in the process. Creative Brand Managers are sought after to work at the top global brands including Apple, Audi, Coca-Cola, Dollar Shave Club, Facebook, Google, and Under Armour, to name just a few.
To learn more about the VCU Brandcenter, please click here.