Sharing The Drama Since 2005

The new Heineken UEFA Champions League campaign builds on the truth that every Champions League match is a potential blockbuster, unleashing the same emotions of a great movie that is written in the moment by the best players in the world. And like an awesome movie, matches are best shared amongst friends (with a few ice cold Heinekens, of course!).

We took an epic, game-changing moment of actual footage from a classic Champions League match and expanded it into a beautiful cinematic scene, dramatizing all of the tension, agony and elation that was that specific moment in UCL history.

Since 2005, nothing has created cherished moments like good friends, Champions League football and a few freshly opened bottles of world-famous Heineken beer.

Agency: Publicis Italy

Global Chief Creative Officer Publicis Worldwide: Bruno Bertelli

Executive Creative Director, Publicis Italy: Cristiana Boccassini

Executive Creative Directors, Publicis Milan: Luca Cinquepalmi, Marco Venturelli

Associate Creative Directors: Eddy Guimaraes, Vinicius De Menezes

Head of TV: Silvia Cattaneo

Global Managing Director: David Pagnoni

Global Account Director: Tommy Cottam

Global Account Manager: Fabiola Miccone

Production Company: Sonny, London

Director: Fredrik Bond

Client: Heineken