Gerard Heineken's story of building his small Amsterdam brewery into a powerful, global beer brand reads more like a fairy tale.

Mr. Heineken had the vision and the determination to create a light, premium lager for the blue-collared working men of Amsterdam. The brew was an instant success and spread throughout Europe and the world where its now enjoyed in more than 192 countries. 

If someone had told Gerard that his prized pilsner beer would someday be available in the best bars in 192 countries around the world, his descendants are pretty sure that he would only care about one thing: that the beer always comes first and would have the same great taste all over the world. 

Credits: 

Agency: Publicis Italy

Chief Creative Officer: Bruno Bertelli

Executive Creative Directors: Marco Venturelli, Luca Cinquepalmi

Head of Production: Silvia Cattaneo

Senior Producer: Alice Crovato

Global Managing Director: David Pagnoni

Global Account Director: Tommy Cottam

Global Account Supervisor: Jana Uhlarikova-Bertram / Barbara Rusco-Levi

Global Account Manager: Lischa Steiper

Director: Bruce Hunt

Production: Revolver / Unit Sofa

Client: Heineken