A success story in cutting through the clutter. 

Competing with established brands like Stihl and Husqvarna, ECHO Outdoor Power Equipment is outspent 20:1 for every media dollar it spends. In fact, the brand is the 12th largest producer of outdoor power equipment in the world.  You need to say something interesting in an interesting way to break through. And thats just what we did. 

As a result, sales were up triple digits year over year and the company sold the equipment at a rate faster than they could produce it. 

The campaign quickly grew ECHO’s social media presence from a few hundred fans to over 17,000 in a few months and won a Gold Effie is 2013 for overall campaign effectiveness. 

 

Credits

Client: ECHO Outdoor Power Equipment

VP, Sales and Marketing: Mike Best

Marketing Manager: Barb Gora

Agency: Cramer-Krasselt / Milwaukee

SVP, Executive Creative Director: Chris Jacobs

VP, Creative Director: Brian Ganther

Associate Creative Director: Matt Hermann 

Copywriter: Chris Miller

Senior Interactive Art Director: Zach Schulze

VP, Management Supervisor: Jamie Schmelzer

Account Executive: Tommy Cottam

Senior Art Buyer: Karen Kirsch

Senior Broadcast Producer: Timm Gable

Senior Interactive Producer: Robin Griffin

Senior Interactive Producer: Andrew Gorzalski

Campaign Manager: Ellena Radovancevic

Group Media Director: Grant Fiorita

Senior Media Buyer/Planner: Jackie Steuter

Production Company: Tool of North America, Inc.

Director: J.J. Adler

Social Media Agency: Customer Magnetism

ECHO Outdoor Power Equipment (Copy)
The ECHO Dislikenator - Facebook Application (Copy)
ECHO Outdoor Equipment - Social Media Engagement Strategy (Copy)
Picture 2.png
Picture 21.png