Growing our online fan base while spreading the Old Navy love.

In January of 2013, I was reassigned from TVC production to lead a turnaround of the digital and social component of the Old Navy business. 

I was assigned to manage the creation of focused digital and social content, including our monthly promotional creative. I worked with the blogger network and also managed the brand's Facebook, Twitter, Instagram and Pinterest accounts. I wrote copy, retouched photos and maintained the contracted CMS system, Expion, 24/7.

I immediately revamped the way that creative teams were briefed along with the way that we reviewed work with our Old Navy clients. The number of creative rounds decreased significantly, the work was more focused and on brief and our engagement increased in almost every channel. 

In fact, our last four months as agency of record for Old Navy's digital and social efforts were the best performing months we ever had throughout the course of the relationship. We left the brand's social presence far better than we found it.

And I learned to write like a 25 year old fashionista in the process. All good things. 

Agency: Crispin Porter + Bogusky, Los Angeles

Executive Creative Director: Jason Gaboriau

Creative Directors: Robin Fitzgerald, Cameron Harris

Copywriters: Gerard Seifert, Rachel Carlson, William Sawyer, Sammy Glicker, Britton Rice, Jorge Ortega (Spanish)

Art Directors: Patricia Ortiz, Marcus Brown, Josh Walpole, Michelle Sieg, Leo Gubbins, Jiangzi Tan

Executive Business Affairs Manager: Amy Jacobsen

Production Company: Plus Productions, LA

Account Director: Kate Higgins

Account Supervisor: David Oakes

Account Managers: Tommy Cottam

Client: Old Navy