3 wheels. 1 unique ride.

The Can-Am Spyder Roadster is a challenger brand that knows how to pick a fight. Targeting the same customer as the heavyweight motorcycle brands that have been around for decades, well, we have some serious work to do. But we are helping Bombardier Recreational Products and the Can-Am Spyder roadster brand make some serious progress.

We created integrated campaigns that positioned the family of Can-Am Spyder roadsters as unique, beautiful vehicles that perform and possess advanced safety technologies while offering the thrill of open-air riding.

We also helped establish an inviting online community for owners and our ambassadors, more specifically, The Spyder Five, and enthusiasts from all over the world. This community brings together those who love this roadster the most to share their passion and their adventures.

And, more importantly, we created work that is working. Sales have been up double digits year over year since 2011 and the community has grown to almost 50,000 proud and passionate owners.

Credits

Client: Can-Am / BRP

Marketing Director: Louis Levesque

Marketing Manager: Maude Desjarlais

Agency: Cramer-Krasselt / Milwaukee

SVP, Executive Creative Director: Chris Jacobs

VP, Creative Director: Todd Stone

Design Director: Shawn Holpfer

Designer: Josiah Werning

Senior Interactive Art Director: Zach Schulze

SVP, Group Account Director: David Dugan

VP, Account Supervisor: Eric Ebenhoch